New York Times: Family
Subscription (In Progress)

Brand Identity | Motion
2025
Designer: Ming Cheng
Senior Designer: Daniel Lindsey, Jessica Huang
Art Director: Jordan Jacobson

Family Subscription is a new global campaign launched by The New York Times, aimed at attracting groups of users through a targeted marketing strategy. As part of this initiative, our team was responsible for designing dynamic motion elements and exploring layout options for email assets and Instagram ads across both the All Access and the Games subscription offerings.


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