New York Times: Family
Subscription

Brand Identity | Motion
2025
Designer: Ming Cheng
Senior Designer: Daniel Lindsey, Jessica Huang
Art Director: Jordan Jacobson

Family Subscription is a global campaign launched by The New York Times to attract groups of users through a targeted marketing strategy. As a designer on the team, I developed dynamic motion elements and layouts for email assets and digital ads across internal banners, Reddit, and Google to support both the All Access and Games subscription offerings.

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