Brand Identity | Illustration
2024
AY, a local Turkish wine brand, embraces Turkey's most beloved animal—the cat—as its natural ambassador. I crafted a series of packaging and labels featuring textured cat illustrations to present the brand with a warm and approachable personality.
Beyond the wine, I also developed an Instagram presence for the virtual brand and designed a range of merchandise. This effort explored the creative potential of a localized indie brand and showcased the extensive visual and marketing contributions a designer can bring to life.