Brand Identity | Editorial
2024
Artistic Director: Bethany Beacham
During my time at the American Ballet Theatre, I worked on a variety of digital and printing materials, including posters, bookmarks, brochures, etc. For fall merchandising, I designed a series of items that featured ballet’s dynamic aesthetics. Combined with marketing needs, I emphasized ABT's classical, elegant branding and brought in innovations that fit the tone. Additionally, I designed ABT's Dancer Direction brochure for the upcoming season and am still working with ABT as a freelancer.